“Pulseroll are pleased to announce an official partnership with Middlesex County Cricket Club. This partnership will see the Middlesex and women’s Sunrisers squads utilising and benefiting from Pulseroll’s suite of recovery products as part of their daily routines to help maximise performance as they compete on a number of fronts during the 2021/22 season. We are delighted to say that this partnership will see equal investment between Middlesex Cricket and the Sunrisers teams.
As a UK leader in vibration training and recovery equipment, Pulseroll’s product range has a number of scientifically proven benefits not limited to, but including: a 22% increase in training recovery and circulation and a 14% improvement in range of movement. Through the use of Pulseroll’s cutting edge products, the Middlesex players will be provided with the recovery support they need to continue playing top-class cricket at the highest level with an ever decreasing turnaround time between matches.
This deal is the latest addition to Pulseroll’s impressive array of Partners as the brand continues to align a Best of British strategy across all sports, making Middlesex the perfect new addition at the start of the Summer.
Laura Angus, Head of Commercial at Middlesex Cricket said: “We are thrilled to announce that Pulseroll are the Official Muscle Recovery Partner for both Middlesex Men’s team and the Sunrisers. The equal investment across the Men’s and Women’s teams is testimony to both parties commitment to promote and professionalise the game for all. With a gruelling fixture list for both teams, providing players with the best products and services available is an important step to ensure everyone fit and prepared. As part of the partnership, Pulseroll will also be the Official Live Stream Partner for all Middlesex Cricket One Day Cup matches later this season. We very much look forward to working with the team at Pulseroll this season”.
Paul McCabe, Pulseroll Founder & CEO, added: “We are delighted to announce our partnership with Middlesex County Cricket Club. It’s a privilege to partner with such a well-established and successful team. Pulseroll is a brand which is all about empowerment and equality which is why we are excited to invest in the women’s Sunrisers team too. I am looking forward to seeing our range of scientifically proven products help enhance the players’ recovery routines and support them as they chase success across a number of formats of the game this season.’’