Pulseroll has become the official recovery partner of London based boutique gym, BXR. BXR gyms will be fitted with Pulseroll Recovery Zones, where members will be able to maximise their warm up and recovery sessions with the full range of Pulseroll’s massage guns, vibrating foam rollers and balls.
The partnership formalises the good relationship already in place between Pulseroll and BXR, with the Chiltern Street gym already hosting Pulseroll events, and BXR trainers already educated in how to use the products. The partnership also brings together two businesses with a shared investor in Heavyweight Boxer, Anthony Joshua. AJ, helped launch BXR in 2017 and joined the Pulseroll board in July this year.
As well as the recovery zone, BXR members will receive a discount on Pulseroll products and free personalisation on both the Pro Massage Gun and Mini Massage Gun cases.
Talking about the partnership, Pulseroll Founder, Paul McCabe, said:
“BXR is leading the way for gyms in providing members with everything they need for a complete workout to help improve fitness but also general wellbeing. Our products are scientifically proven to reduce muscle tension and stiffness after exercise, enabling users to relax and unwind after a workout or stressful day.
“We already have a good relationship with BXR, and a number of their trainers have been educated on our products and how best to use them. They have been passing this knowledge on to their clients, and we are delighted that BXR members will now be able to use our products in the gym at the specially designed Pulseroll Recovery Zone.”
“We’re incredibly excited to be teaming up with Pulseroll and cementing our already strong relationship. The Pulseroll products are a must-have recovery tool so extending their range to our gym floor and giving our members ready access to their range is a brilliant addition to BXR’s already unique offer” - Alex Nicholls, Director, BXR
The BXR gym is located on Chiltern Street and Canary Wharf, with two more studios opening soon in Cannon Street and Battersea Power Station.
Pulseroll was founded by Paul McCabe in 2016, when he launched the UK’s first vibrating foam roller. Today the company offers seven vibrating massage devices which include two sizes of massage gun, two foam rollers and two different shaped massage balls.
All products are developed with built-in quiet noise technology and the intensity of the foam rollers and vibrating massage balls is managed through a remote control allowing for a much smoother process when changing the vibration speed.